![]() ![]() The company made its debut on NASDAQ on, becoming the first vegan meat alternative to list on the US stock market – described by some as a “watershed moment for plant-based meat”. The brand is endorsed by celebrities such as Leonardo DiCaprio, Jessica Chastain and Snoop Dogg, among others. Such concerns align with the values of Beyond Meat, which advocates both animal welfare and preserving natural resources. Forbes’s December 2019 report cites London, UK-headquartered international animal rights organisation World Animal Protection’s findings that plant-based burgers save around 250,000 animals annually. ![]() For example, as cited in a BBC article, Oxford University researcher James Poole estimates that for every 350,000 persons taking part in Veganuary, this could save as much greenhouse gas emissions as removing 160,000 cars from the road.Īdditionally, many choose a vegan lifestyle out of concern for animal rights. This is in part thanks to the insistent messaging of environmental groups such as Extinction Rebellion, which have highlighted the environmental impacts of traditional meat and dairy industries. The popularity of veganism – a strict adherence to an entirely plant-based, meat- and dairy-free (including all animal products such as milk, butter and cheese) diet – has grown massively in recent years, with more and more people signing up for ‘Veganuary’ at the start of each year. The rising popularity of plant-based foods As of March 2021, Beyond Meat products are available in over 80 countries and 118,000 retail and food-service outlets globally. Since then, the company has broadened its product offerings to include plant-based options in beef, pork and poultry categories. ![]() Originally called “Chicken-Free Strips”, what is now known as “Beyond Chicken Strips” (or “Tenders” in the US) was the company’s first product. The company launched its initial products in the US in 2012. This imagery suggests that plant-based meat tastes the same as meat, but is cruelty-free. The company’s mission statement is encapsulated in the brand’s logo, which depicts a silhouette of a bull wearing a fluttering cape shaped like a leaf. Beyond Meat (BYND) stock forecast: Is it time to sign up for Veganuary?īuilt on the premise of helping the environment through offering a more sustainable substitute for meat-based products, Los Angeles, California-based Beyond Meat (BYND) was first created by its founder, president and CEO Ethan Brown in 2009. ![]()
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